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I'm a UX Designer based in Toronto, Canada, passionate about elevating user experiences with empathy and intuitive design.

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Photo of Erica
Featured Projects
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Biiibo PRO Subscription

UX Designer. Biiibo Inc.

Revamped the subscription page into an intuitive, engaging experience that feels more like a destination than a selection tool.

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Order History Revamp

UX Designer. Biiibo Inc.

Created a clear, accessible Order History and Invoice layouts to reduce user confusion and support fast decisions.

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Manage Crew Redesign

UX Designer. Biiibo Inc.

Redesigned and updated the user flow of managing Crews (users).

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This project are currently in progress and covered by an NDA, ensuring confidentiality and discretion.

Shopping Experience Revamp

UX Designer. Biiibo Inc.

Redesigned to create an improved shopping experience and accessibility for website and mobile.

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DAILYSKIN

Lead Designer. BrainStation Capstone Project.

DAILYSKIN, a skincare mobile app, that offers a tailor-made skincare routine and insights for those seeking the perfect skincare solution.

From Assistant Graphic Designer (2015-2017) to Front-End Developer (2021) and Technical Support Specialist (2021-2024), my career journey combines creativity, technical skills, and a user-first mindset to craft engaging digital experiences.

Other Works
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Biiibo Design System

UX Designer. Biiibo Inc.

Designed and implemented a cohesive design system to ensure consistent branding, streamline collaboration, and enhance user experience across all digital touch points.

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This project are currently in progress and covered by an NDA, ensuring confidentiality and discretion.

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ericachoi.me V1.0

Front-end Developer. Personal Side Project.

Built a website from scratch by purchasing a domain, configuring hosting, setting up project files, and developing the site using React.js, HTML5, CSS.

(2020, Currently not in use)

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